Ffteen Street Studio helps clients navigate the changing landscape of strategic planning

In today’s challenging, ever-changing marketplace, it’s pretty obvious that far too many companies are giving lip service to developing an aggressive, pro-active plan defining the direction they need to take their business. Need proof? Spend a little time browsing the web sites of companies battling in some of the most competitive segments of the market…casual dining restaurants, consumer electronics, hotels/tourism. “Business as usual” is the phrase that comes to mind. Yikes! Get to work, folks. It’s ugly out there.

On the other hand, the days of ad agencies and marketing consultants slogging their clients through six-month segmentation studies followed by weeks of analysis and endless discussion simply to ensure all parties have their “fingerprint” on the end project is a thing of the past. We’re not sure everyone realizes this yet, but the companies that are succeeding in today’s ever-changing marketplace have found more nimble ways to understand their markets, their customers and their brands.

Fifteen Street Studio has been able to help our clients do just this, while at the same time, quickly getting their critical marketing support materials into the market. It’s been fun and we’ve been pretty successful at it. If this is something that would be helpful to your business, let us know. We’d love the chance to talk with you about how we might be of help.